About us
Peebles is a sports bar with multiple locations across the piedmont region of South Carolina. At Peebles, we specialize in wings, and we’re proud of the quality and variety we offer. We’re also known for our extensive selection of beers and our lively sports atmosphere.
At Peebles, we strive to deliver high-quality food and drinks that will satisfy your taste buds and leave you wanting more. We also value the importance of building a strong sense of community within our walls, where people can come together to share their love for sports. Finally, we want to create an entertaining and memorable experience for our guests, one that they will want to come back to time and time again
RESearch
Two locations currently in the north and south end of Columbia, with plans to expand to Camden and Irmo.
Current Branding
Keep:
- lighthearted and funny
- viking chicken imagery
- badge format
Improve:
- professionalism
- context for restaurant
"i love hole in the wall places, And i had to do a u-turn to find this one"
-chris D.
"it mAy not look thAt AppeAlinG to most...mAny mAy pAss it drivinG on rosewood without GivinG it A seCond thouGht."
-van p.
"i’ve pAssed by this plACe for yeArs wonderinG About the food And if it wAs worth the stop...All these yeArs, i’ve
truly been missinG out!"
-Jade H.
Two personas created to keep the customer in mind when designing.
logos
Primary Mark
to be used in most prominent marketing materials. Highlights the readability of the name and fun personality.
Secondary Mark
Used for impact and to give context for the restaurants famous wings.
Badge
Used to highlight the sports bar environment and offerings of Peebles!
can be adapted for each location
colors
All named after some of Peebles dipping sauces and famous Wing Sauces!
Some placement of the logos within the color scheme
TEXT
Rosewood
to be used in most type situations.
Chicken Scratch
To be used for menu headers and any time impact is needed.
Avenir Next Condensed
To be used for legibility purposes, mainly for body copy and captions on the website.
A pangram that shows off our custom fonts.
ASsets
icons
some hand-drawn icons that embody the brand's character, available to place and drop wherever needed.
Patterns
3 patterns to be used for supplemental application
chicken's feet
chicken scratch
viking chicken
Experience
First, you see Peebles from the side of the road. It looks friendly, exciting, and fun!
Once you go inside and get seated, you grab a menu and your waitress takes your order!
Everything in the restaurant is so well branded!
Your food is amazing! You decide to post about it and when you type Peebles into the gif search bar, you're surprised to see branded animations pop up!
On your way out the door you grab a t shirt.
Digital experience
Designed stills for a theorized website experience
Click on each image to see the stills up close.
