Objective
Develop a brochure for Mid-Carolina Electric Cooperative displaying their 5 core brand values.
1. Care for our members
2. Uphold each other
3. Take a broader view
4. Share everywhere
5. Show our work
Icon Creation
Care for our members
Uphold each other
Take a broader view
Share Everywhere
Show our work
These icons were created within the brands color palette and visual identity. Careful consideration was given for the angled line within Mid-Carolina's logo mark.
Final Layout
The back of the brochure has company imagery with a grid that also plays of the angled motif Mid-Carolina frequently uses. Special consideration and revisions were made to ensure the images reflected the company's values and displayed ways that energy usage makes our lives better, whether that be powering the lights at a football game or the sound production of a concert.
This work was done in collaboration with a team at Riggs Partners.
See more work for Mid-Carolina here.