The Best Wings in South Carolina
Peebles is a sports bar located in Columbia, South Carolina.
Archetype: The Jester
Enjoyment and belonging
Brand Promise: ENTERTAINMENT
motto: "laugh a little"
Design can be printed on simple yellow construction paper for an effective, low-cost solution
A brand identity that can be incorporated throughout the restaurant. A chicken scratch pattern that is effective for packaging design.
Process
These menus are completely hand drawn.
The word mark was created by sketching the chicken and fitting the letter forms within it.
The brand identity of a viking chicken is carried throughout.
Chicken scratch pattern carries through the Jester Archetype.
read my reflection here