Objective
Create an integrated outdoor and responsive digital campaign for the Ad Council specific to a South Carolina Blue Law. The mission of the Ad Council is to identify a select number of significant public issues and stimulate action on those issues through communications programs that make a measurable difference in our society.
What is a Blue Law?
BLUE LAWS have been part of U.S. Legal History since the Colonial period. These laws, which today are usually referred to as Sunday closing laws, prohibit certain activity on Sundays. Originally these laws were directed at personal activities regarded as “moral offenses”, such as gambling or the consumption of alcohol. In the 19th century, however, state and local governments passed laws that forbade businesses from operating on Sunday. Although these laws were clearly based in Christian beliefs, the U.S. Supreme Court has ruled that they do not violate the First Amendment’s Establishment Clause. Many blue laws have been repealed since the 1960s, but some laws that ban the sale of alcohol on Sunday remain in force.
It is unlawful for a minor under the age of eighteen to play a pinball machine.
ARCHETYPE: The Caregiver
Creating a campaign that is motivated to provide reassurance, service, advice, listening and an open heart to support the welfare of others. This is seen in the campaign slogan "Pinball is Not for All".
Moodboard
My color palette is inspired by bright retro pinball machines and arcade games. I also decided to go in the direction of simple shapes and forms, something that adds to idea of a clear-cut way to do things.
Personas
I created these fictional characters, which are based upon my research and represent the different user types that might see my campaign and be interested to learn more. This is to be able to find pain points within the campaign.
Outdoor Campaign
Text Heavy
Text and Image
Image Heavy
In each billboard I included the main slogan and pinball identifying features like flippers and bumpers. I wanted each billboard to have the same message, but played around with formatting depending on the layout and what the attention getter was supposed to be. There is image heavy, text heavy, and an equal weight option.
CALL TO ACTION:
For more Information visit pinballnotforall.com
Digital Campaign
Wireframes
My first step was to make fully realized wireframes for both mobile and desktop. This created a layout I could plug my design into. Websites are not like billboards in the sense that they need to demand your attention. Because of this, I decided to adapt my color scheme to have a dark background throughout my website with pops of color. You can see that I was thinking of this early on in my navigation in my wireframe. I did this so I didn’t overwhelm the viewer with color.
Mobile
See a walkthrough of the mobile site here
Desktop
