Objective
With the theme of PLAY in mind, develop an immersive experience for one location at Eugene Stone Stadium for fans attending the UofSC Women’s Soccer games for the Fall 2023 season: Marion Street, Concourse, Field, or Stands. My group worked on the Concourse.
research
Our group jumped right in with researching ideas for environmental designs in stadiums. We had a lot of initial ideas like acrylic signage, wall banners, and way finding, but in the end we decided on a long wall wrap that would span the entire length of the concourse.
A wide array of our original ideas
Preparation
After we decided on a wall wrap, our first plan of action was to go on site at the stadium to see the requirements of the space. Some others from our group and I headed to Stone Stadium and took photos that spanned the entire length of the wall. We would later use these images for mockups as well.
This trip was extremely beneficial because we were able to see the dimensions of the wall and the layout of the concourse. There are two entrances to the stadium, one for the students and one for the general public, which have mirrored walls which meet at the concession stand in the middle. We decided to create an experience that could be mirrored for each audience.
Personally, I was assigned with focusing in on the bathroom wall section. This wall has a recess so I knew I wanted to create a wrap that was completely immersive and added depth to the space.
Assets
Sarah Hoffman
Sarah Hoffman
Sarah Hoffman
Katie Paige Moore
Katie Paige Moore
Katie Paige Moore
Katie Paige Moore
Sydney Strause
Sydney Strause
We were given layered files of already made graphics for the Women's soccer team, so we were able to take elements from each to create cohesive images. To blend these assets seamlessly we decided on a splatter paint effect between our elements to make a longer horizontal graphic.
Deliverables
Print file for the general public entrance side.
Although this is a redesign specific to the Fall 2023 themed season, we trie to create an evergreen solution that could be used for years to come. This is highlighted in images of feet and the team as a whole.
Sarah Hoffman
Amy Chalmers
Sydney Strause
Sydney Strause
Katie Paige Moore
You can also see in these mockups that we also designed bathroom signage banners for easy way finding in the stadium. Their triangle shape are completely customizable to the space.
VR Element
To make the experience more immersive, we added a VR element that plays moving graphics when scanning over the image with your phone on the Artivive App. Simple instructions are directly on the wall wrap so it is User Friendly and easy to experience.
Read my reflection here